Underground Hip Hop & Electronic Music Label in Tākaka, Aotearoa
Small Label • Big Flock • Massive Vibes
Rooster Records is a non bullshit enterprise focused solely on spreading music from Aotearoa’s talented flock to the rest of the world.
We’re here for the culture we ain’t trying to be cocky.
Bass Takeover
+
Hip Hop Takeover
@TWISTED FREQUENCY FESTIVALDec 30 - Jan 03
Cobb Valley, Tākaka
Casual Healing live @ Onekaka HallTuesday 13th Jan 5pm-9.30pm
Join the flock • Rep the crew!
ROOSTER RECS HOODIES
$120 NZD
ROOSTER RECS HEAVY FADE TEE
$59 NZD
Every merch purchase comes with a free ticket to our next event:Rooster Records presents:
TOBIAS GLITCH E.P. RELEASE PARTYStrut in with fresh steeze
LUNA
Minimal DnB / 140s / Subtle Pressure
Producer / DJ based in Whakatū / Nelson
CASPIAN
DnB / Jungle
Producer / Classical Musician / DJ based in Ōtautahi / Christchurch
JOHNNIE DARKO
DnB / Hip Hop / Live MC
MC / Lyricist / Street Barber from Bristol, UK
The Golden Egg
Giveaway
Gimme the Loot
Feeling Clucky?
Crack a few eggs, and you could be a winner winner chicken dinner
Enter the draw:
Keep your eyes peeled for more Rooster Recs shenanigans coming to a hen house near you this summer.
Follow us on socials:
Keep it cluckin
and for the trigger clickin finger lickers -->
© Rooster Records Ltd. 2025
Join the flock • Rep the crew!
ROOSTER RECS HOODIES
$120 NZD
ROOSTER RECS HEAVY FADE TEE
$59 NZD
Every merch purchase comes with a free ticket to our next event:Rooster Records presents: MASSIVE VIBES
Bass Takeover
+
Hip Hop Takeover
@TWISTED FREQUENCY FESTIVALDec 30 - Jan 03
Cobb Valley, Tākaka
Some things our mates are up to:
TWISTED FREQUENCY
30 Dec - 03 Jan
5 days of diversity and community in the heart of Golden Bay
ROLLING HERTZ
02 - 06 February
Five years deep.
One Megastage.
One crew.
One community.
See you in the bush.
Spread the Word!
Keep your eyes peeled for more Rooster Recs shenanigans coming to a hen house near you this summer!
Follow us on socials:
Rooster Records is a non bullshit enterprise focused solely on getting music from Aotearoa’s talented flock to the rest of the world.
We’re here for the culture, we ain’t trying to be cocky.
Rooster Records is an independent label born from the underground doof scene of Tākaka and the wider Mohua region, forged in late night recording sessions, questionable sleep schedules, and a shared love for Aotearoa’s sound system culture.
What began as Hip Hop cyphers in a living room quickly evolved into something bigger: a collective response to the sheer amount of underground talent thriving just below the surface, waiting for a platform.Rooted in community and driven by a DIY ethos, Rooster Records exists to look after the flock. The label started with Hip Hop at its core, but as the vision grew, so did the sound.
Today, Rooster champions a broad spectrum of underground music across Bass, Hip Hop, and club-adjacent genres, all united by a deep connection to place, people, and sound system energy. Think Top of the South valley doofs, Roots Bar grit, Cobb Valley bass pressure, and the unmistakable pulse of the Aotearoa underground.At its heart, Rooster Records is about creating stepping stones: helping artists move from bedroom production to the next stage of their journey. The label values mahi, authenticity, and belief in one’s own sound, pairing high standards with genuine care for the community that raised it.
We’re just getting started - and we could use your help
If you want more of what we are serving up:
• Every like, share, comment, and positive vibe is helping us grow.• Every stream or playlist addition, you’re helping to look after the flock• Every track you buy means an artist gets paid fairly for their work• Every Hoodie, Tshirt, or Event ticket you spend your hard earned cash on not only looks SICK and lets us know you’re part of our crew - it keeps the lights on, and it's how we raise funds so we can really build this thing - we're starting from scratch, brick by brick.• Out here cockadoodle doin it •
To keep up to date with what we're up to next, give us a follow on your favourite platform!
Here you can submit your music for Rooster Records release consideration.
Please note - we do not share your files or information with anyone else
We're all about bringing you more of the best underground artists of Aotearoa
Artists (A-Z):
CASPIAN
DnB / Jungle
Producer / Classical Musician / DJ based in Ōtautahi / Christchurch
JOHNNIE DARKO
DnB / Multi Genre / Live MC
MC / Lyricist / Street Barber from Bristol, UK
LAKAI
Hip Hop / NZG / Bass / Live MC
Rapper / Lyricist/ Live MC from Whakatū / Nelson
LUNA
Minimal DnB / 140s / Subtle Pressure
Producer / DJ based in Whakatū / Nelson
MIHIHEA
Hip Hop / RnB / Neo-Soul
Rapper / Singer / Beat Maker / Lyricist based in Tākaka, Golden Bay
MOOSE
DnB / Dubs / Vibez
Bass music DJ based in Te Waiharakeke / Blenheim
M_PHONIK
Jungle / Experimental / Dubstep / DnB
Producer / DJ based in Whakatū / Nelson
Send us your tracks for feedback or release consideration: